Qualify & Route Leads with n8n, HubSpot & Gmail Webhook

Automatically qualify new leads, create HubSpot contacts, and email the right people—using n8n

This n8n workflow listens for lead submissions on a webhook, normalizes and scores each lead (Hot vs. Cold), creates a HubSpot contact, and then sends the appropriate Gmail email(s)—including a sales notification when a lead is classified as Hot.

What this workflow does

• Receives lead intake via a POST request to /lead-intake with fields such as name, email, budget, urgency, and timeline.
• Normalizes incoming data and applies defaults (for example, missing budget becomes 0, and missing timeline becomes 999 weeks).
• Calculates a 0–100 lead score based on budget, urgency, and timeline, then labels the lead as Hot (score ≥ 60) or Cold.
• Creates a HubSpot contact using the lead’s email and name.
• Routes email behavior using lead classification:
  • If Hot: sends a Gmail message to the lead and a separate Gmail alert to your sales team.
  • If Cold: sends a standard Gmail acknowledgement email to the lead.

Use cases

• A SaaS website form posts lead details to n8n for instant qualification and outreach.
• Sales teams want immediate alerts for high-intent leads (Hot) while Cold leads receive an acknowledgement email only.
• Automation engineers need a practical HubSpot + Gmail + webhook lead routing template in n8n.

Technical details

• Webhook trigger receiving JSON on /lead-intake
• Nodes used: if, set, code, webhook, gmail, hubspot
• Integrations:
  • HubSpot App Token credential to create contacts and map properties (email, first name)
  • Gmail OAuth2 credential for sending lead and sales notification emails

Replace sales-team@yourcompany.com with your real sales notification address and adjust email subjects/bodies as needed.