Real Estate Lead Routing with Gemini, Gmail & Slack in n8n

Automatically qualify real estate leads with Gemini, route them to the right agent, and notify everyone in Gmail + Slack—end to end in n8n

This n8n workflow turns incoming real estate leads into fast, well-targeted follow-ups. It uses Gemini AI to qualify intent (Hot/Warm/Cold), assigns Hot/Warm leads to the best available specialist using workload-based routing, alerts agents via Gmail and Slack, escalates if unacknowledged within 15 minutes, and delivers a weekly performance report covering every lead.

What this workflow does

• Accepts leads via webhook from a website form, CRM, or any upstream source (including a previous QualMatic template passing a “Hot lead”).
• Qualifies with Gemini AI as Hot, Warm, or Cold based on intent, timeline, budget, and message content.
• Routes specialists by matching intent to agent speciality (Buyer / Seller / Rental / Investment / General), then load-balances within matching agents by active lead count (least busy gets the lead).
• Protects agents from low-quality leads: Cold leads are logged to a cold queue for manual review—no agent is disturbed.
• Notifies immediately with three parallel messages:
  • Gmail email to the assigned agent with a click-to-acknowledge link
  • Slack DM to alert agents instantly on mobile
  • Broker copy email for full visibility
• Optionally creates Pipedrive contacts and deals automatically.
• Acknowledgement tracking: when the agent acknowledges via the link, a webhook records the timestamp, calculates response time in minutes, and continues the follow-up flow.
• Escalates unacknowledged leads to the broker if not acknowledged within 15 minutes.
• Weekly performance report summarizing lead handling from arrival to assignment and follow-up.

Use cases

• Real estate teams needing instant routing for inbound website leads
• Brokerages assigning leads to the correct agent specialty while preventing Cold-lead distractions
• Operations teams monitoring acknowledgement SLAs and agent response time

Technical details

• n8n nodes: if, set, code, wait, gmail, slack
• AI qualification: Gemini
• Routing logic: intent-to-speciality matching + workload-based least-busy selection
• Comms: Gmail click-to-acknowledge, Slack DM, broker copy email