Real Estate Lead Scoring n8n Workflow: Claude + Google Sheets

Instant Real Estate Lead Scoring with Claude + Google Sheets (n8n Webhook Workflow)

Turn incoming real estate inquiries into deterministic 0–100 lead scores—automatically. This Real Estate Lead Scoring n8n Workflow: Claude + Google Sheets receives leads via a webhook, uses Anthropic (Claude) to extract structured details, applies your rules-based scoring matrix, and appends the results to Google Sheets—then returns the scored lead in the webhook response.

What this workflow does

• Receives real estate inquiries via a POST request on an n8n webhook, including a lead message and optional contact fields.
• Normalizes input data into consistent fields (message, name, phone, and channel).
• Extracts lead attributes with Anthropic (Claude), converting the inquiry into structured data such as intent, area, property type, budget, timeline, financing, language, and visit availability.
• Calculates a 0–100 lead score using a configurable rules matrix, then assigns a priority tier.
• Generates a recommended next action and a list of missing data fields.
• Appends the enriched record to Google Sheets with scored priority and next action, so your team can follow up immediately.
• Returns the scored lead in the webhook response payload.

Use cases

• Score leads from your website form or CRM webhook and route high-intent prospects for faster follow-up.
• Standardize lead details (budget, property type, timeline) from free-text messages into spreadsheet-ready fields.
• Maintain an agency-specific scoring model by adjusting the CONFIG block for weights, covered areas, property types, and tier thresholds.

Technical details

• n8n nodes used: set, code, webhook, sticky note, google sheets, respond to webhook.
• Integrations: Anthropic (Claude) for information extraction; Google Sheets for appending the scored lead record.
• Setup: add Anthropic credentials, connect Google Sheets (ensure sheet columns match output fields for auto-mapping), review the CONFIG scoring matrix, activate, and use the provided webhook URL.