Real Estate WhatsApp Lead Qualifier with n8n, Groq & Twilio

Qualify Real Estate WhatsApp Leads Automatically with n8n (Groq + Twilio)

Turn new real estate inquiries into routed, qualified conversations in minutes. This n8n workflow captures leads from a Lovable webhook, logs them to Google Sheets, uses a Groq-powered AI agent to qualify intent/budget/timeline, then sends WhatsApp messaging via Twilio—routing HOT/WARM/COLD leads to the right next step and matching properties for HOT prospects.

What this workflow does

• Receives leads from Lovable: A POST webhook call from a Lovable form submission is accepted and returns “OK”.
• Saves every lead: Appends incoming lead details to a Google Sheets “Leads” sheet.
• Starts WhatsApp outreach: Sends an initial greeting through Twilio WhatsApp, then passes the conversation into a Groq AI agent with conversation memory.
• AI qualification + JSON extraction: Parses an embedded JSON block from the AI reply to determine qualification status and captured fields such as intent, budget, location, and timeline (including score/probability/value).
• Sends qualified responses + updates records: If qualified, forwards the AI’s reply to the lead via Twilio and updates Google Sheets with the extracted qualification fields and scoring.
• Routes by lead temperature:
  • HOT: Assigns an available agent (from Google Sheets), notifies them, sends a 1-hour reminder, and loads property listings to match up to three listings to budget/location—then sends intro + property cards + booking message.
  • WARM: Waits 2 days, then sends day 1 and day 5 follow-ups.
  • COLD: Sends a nurture message.

Use cases

• Real estate teams that need WhatsApp lead qualification and instant routing to agents.
• SaaS operators automating lead capture from a Lovable form/webhook into CRM-like records with Google Sheets.
• Automation engineers building an AI-assisted qualification flow with Groq and n8n workflows.

Technical details

• n8n nodes: webhook, if, code, wait, switch, twilio
• AI integration: Groq-powered agent with conversation memory
• Messaging: Twilio WhatsApp for greeting, AI reply delivery, agent notifications, and follow-ups
• Data storage: Google Sheets “Leads” for lead logs, qualification fields, agent assignment, and property matching
• Setup: Create and publish the Lovable form/webhook integration, then copy the n8n workflow.