Reddit Lead Monitor: Boost Buyer Intent with n8n Automation

Transform Reddit into your personal lead generation machine with this intelligent automation that monitors buyer-intent conversations across your target niche. This n8n workflow runs hourly searches, analyzes posts for purchase signals, and automatically feeds qualified prospects directly into your Notion CRM.

What this workflow does

Every hour, this automation executes two parallel Reddit-scoped Brave Search queries tailored to your niche. The workflow intelligently deduplicates results by post URL, then runs each discussion through a sophisticated scoring engine that awards +3 points for high buyer-intent keywords and +1 point for general interest terms. Only posts scoring 2 or higher make it to your Notion database, ensuring you focus on the most promising leads.

Use cases

• Service businesses: Monitor discussions where users seek recommendations for med spas, law firms, or chiropractors in specific locations
• SaaS operators: Track conversations about software problems your tool solves, capturing prospects actively seeking solutions
• E-commerce brands: Identify Reddit users asking for product recommendations in your category before competitors respond
• Consultants: Find businesses discussing challenges you specialize in solving across relevant subreddits

Technical details

This workflow leverages HTTP Request nodes for Brave Search API integration, Code nodes for intelligent scoring logic, and seamless Notion database connectivity. The automation includes smart deduplication using Merge nodes and conditional If nodes for threshold filtering.

Required integrations: Brave Search API, Notion integration token

Notion database schema: Name (title), Profile URL, Notes (text), ICP Score (number), Lead Source (select), Date Added (date), Status (select)

Setup involves configuring your Brave Search API credentials, connecting your Notion workspace, and customizing search queries with your target niche keywords. The scoring engine's keyword arrays are fully customizable to match your specific buyer-intent signals, making this workflow adaptable to any industry or market segment.