Reddit & Twitter Lead Gen with OpenAI + Airtable (n8n)

Turn Reddit + Twitter buying-intent into ready-to-send outreach (with OpenAI + Airtable in n8n)

This n8n workflow scans Reddit, Twitter/X, and an RSS feed every 15 minutes for buying-intent signals, enriches and scores leads with OpenAI and Anthropic, queues outreach drafts in Airtable, and routes human-approved messages through Slack—with optional Gmail sending and ongoing nurture.

What this workflow does

• Continuous lead discovery (every 15 minutes): Uses Google Custom Search to find relevant Reddit posts, a recent search API for Twitter/X, and an RSS feed to pull additional signals—then normalizes results into a single lead format.
• Deduplication + buying-intent scoring: Checks Airtable to deduplicate by source URL, then uses OpenAI (GPT-4o) to score buying intent and filter out low-intent noise.
• Enrichment + buyer profiling: Enriches leads with Apollo (when an API key is available) or falls back to Google search; then uses Anthropic Claude to generate a buyer profile and compute a weighted total score.
• Outreach draft generation: Creates outreach drafts in an OpenAI + Anthropic multi-step flow for HOT leads (strategy, message writing, and spam/quality validation) or a single OpenAI draft for WARM leads.
• Human review + delivery: Sends lead + draft variants to Slack (#lead-review) for approval. Approved drafts can be sent via Gmail with a randomized delay, or posted for manual outreach copy (e.g., Reddit/LinkedIn).
• Daily nurture sweep: Decays lead scores in Airtable and uses OpenAI to decide whether to follow up, change approach, wait, or archive.

Use cases

• SaaS teams monitoring Reddit/Twitter for active “looking to buy” conversations
• Automation engineers building a lead-gen pipeline in n8n with human-in-the-loop QA
• Operators who want scored, enriched leads and consistent outreach without manual searching
• Competitor monitoring via keyword-driven search plus RSS input

Technical details

• n8n workflow cadence: every 15 minutes + daily nurture sweep
• Integrations/tools: Airtable, Slack, Gmail, Apollo (optional), OpenAI (GPT-4o), Anthropic Claude, Google Custom Search, Twitter/X recent search API, RSS
• n8n node types (as used): if, code, no op, merge, gmail, slack