Route Inbound Leads to GoHighLevel via n8n Webhook

Route Inbound Leads to GoHighLevel from Any Source—via an n8n Webhook

This n8n workflow receives inbound leads through a webhook (or a built-in demo trigger), cleans and normalizes the lead data, then routes each lead to the right owner and GoHighLevel pipeline stage—either performing a dry-run preview or upserting the contact in GoHighLevel.

What this workflow does

• Ingest leads via an n8n webhook endpoint or a manual demo that generates sample leads.
• Normalize payloads by detecting whether the submission came from a website form, forwarded email, or a phone note—then extracting key fields like name, email/phone, company, message, and intent.
• Validate submissions and reject invalid requests (for example, submissions that fail honeypot validation or have no usable contact method), returning the rejection reason.
• Route leads using a first-match rule table to assign an owner, tags, and a target GoHighLevel pipeline stage.
• Prepare GoHighLevel upsert by building the GoHighLevel API request body for a contact upsert (and preparing the opportunity payload for the next step).
• Run in dry-run mode or execute: if GoHighLevel isn’t enabled (dry run or missing Location ID/API key), it outputs the exact payload that would be sent; otherwise it sends the request and returns the API response or error details.

Use cases

• Centralize inbound lead handling from forms, forwarded emails, and phone notes into one GoHighLevel pipeline.
• Ensure leads are assigned to the correct owner and pipeline stage automatically with a rule-based router.
• Preview and verify the GoHighLevel upsert payload before enabling live sync.

Technical details

• Integrations: GoHighLevel (Location ID + Private Integration token / location API key)
• n8n nodes used: webhook, if, code, http request, no op, sticky note
• Required GoHighLevel scopes: at least contacts.write (and optionally opportunities.write if you extend to create opportunities)