Triage Gmail & Web Form Leads with Airtable, Groq & Slack (n8n)

Triage every Gmail and website form lead—automatically—using Airtable, Groq (Llama 3.3), and Slack (n8n)

This n8n workflow captures new customer inquiries from Gmail and a website form webhook, detects duplicates in Airtable, summarizes new messages with Groq (Llama 3.3), posts updates to Slack, and sends an automatic thank-you email via Gmail.

What this workflow does

• Triggers when a new email arrives in Gmail or when your website form sends a POST request to the workflow webhook.
• Normalizes lead data into a consistent structure: name, email, message, source, timestamp.
• Checks for duplicates by searching Airtable for an existing inquiry record that matches the sender’s email.
• Handles duplicate leads by posting a duplicate alert to your chosen Slack channel.
• Creates new inquiry records in Airtable when no duplicate is found.
• Summarizes the inquiry using Groq with Llama 3.3, then posts the summary to Slack.
• Sends an acknowledgment email to the customer via Gmail (thank-you message).

Use cases

• SaaS inbound support: catch questions from both support emails and your “Contact Us” form, triage, and notify your team in Slack.
• Lead qualification ops: prevent duplicate entries by email and keep Airtable as the single source of truth for inquiries.
• Fast response expectations: automatically send thank-you emails the moment a new request is received.

Technical details

• n8n nodes / integrations: Gmail, Webhook, Airtable, Slack, Groq, plus if and code for routing and normalization.
• Airtable setup: configure the base and “Inquiries” table with fields for Name, Email, Message, Source, Timestamp.
• Groq step: uses Llama 3.3 to summarize the inquiry message before posting to Slack.
• Slack notifications: separate messages for duplicate alerts vs. new inquiry summaries.