Webhook Lead Scoring & Routing by Temperature (Hot/Warm/Cold)

Automatically score and route every lead—Hot, Warm, or Cold—using an n8n webhook

This Webhook Lead Scoring & Routing by Temperature (Hot/Warm/Cold) workflow receives form submissions via a webhook, normalizes key lead fields, calculates a transparent lead score, and returns the result as JSON—then routes each lead into Hot, Warm, or Cold branches for downstream handling.

What this workflow does

• Receives inbound leads by handling a POST request on the workflow’s webhook endpoint.
• Normalizes lead data by mapping common form field names into a consistent structure: name, email, company, message, budget, timeline, and company size.
• Scores each lead using a configurable points-based rubric including budget, timeline, service-fit keywords, and company size.
• Applies disqualifiers that can cap the score according to your qualification rules.
• Responds to the caller with a JSON payload containing: temperature, numeric score, priority, and plain-English scoring reasons.
• Routes by temperature into Hot/Warm/Cold paths so you can plug in your own actions.

Use cases

• Route high-intent leads to immediate sales follow-up while nurturing Warm leads.
• Auto-disqualify leads that don’t match your budget, timeline, or service-fit criteria.
• Use webhook responses to drive your form tool’s UX (e.g., show “received” messaging plus priority logic).

Technical details (n8n)

• Webhook to receive lead submissions
• Code for scoring logic and transparent reasoning
• No Op and Sticky Note steps for configuration clarity
• Switch to route leads into Hot/Warm/Cold branches
• Respond to Webhook to return temperature, score, priority, and reasons as JSON

Tip: Update field mappings and scoring configuration (keywords, disqualifiers, Hot/Warm thresholds), then replace the placeholder branches with your own CRM creation, tagging, or notifications.